(deceptive action)

hocus-pocus [‚həʊkəs'pəʊkəs]

noun

(a) (of magician → tricks) tours mpl de passe-passe; (→ chant) abracadabra m

(b) (trickery) tricherie f, supercherie f; (deceptive talk) paroles fpl trompeuses; (deceptive action) trucage m, supercherie f;

∎ it's just hocus-pocus ce n'est que de la supercherie

   1) To Exist Is to Be Perceived

   It is indeed an opinion strangely prevailing amongst men, that houses, mountains, rivers, and, in a word, all sensible objects, have an existence, natural or real, distinct from their being perceived by the understanding. But, with how great an assurance and acquiescence soever this principle may be entertained in the world, yet whoever shall find in his heart to call it into question may, if I mistake not, perceive it to involve a manifest contradiction. For, what are the forementioned objects but things we perceive by sense? and what do we perceive besides our own ideas or sensations? and is it not plainly repugnant that any one of these, or any combination of them, should exist unperceived? (Berkeley, 1996, Pt. I, No. 4, p. 25)

   2) Abstract Science or Demonstration Is a More Perfect Species of Knowledge

   It seems to me that the only objects of the abstract sciences or of demonstration are quantity and number, and that all attempts to extend this more perfect species of knowledge beyond these bounds are mere sophistry and illusion. As the component parts of quantity and number are entirely similar, their relations become intricate and involved; and nothing can be more curious, as well as useful, than to trace, by a variety of mediums, their equality or inequality, through their different appearances.

   But as all other ideas are clearly distinct and different from each other, we can never advance farther, by our utmost scrutiny, than to observe this diversity, and, by an obvious reflection, pronounce one thing not to be another. Or if there be any difficulty in these decisions, it proceeds entirely from the undeterminate meaning of words, which is corrected by juster definitions. That the square of the hypotenuse is equal to the squares of the other two sides cannot be known, let the terms be ever so exactly defined, without a train of reasoning and enquiry. But to convince us of this proposition, that where there is no property, there can be no injustice, it is only necessary to define the terms, and explain injustice to be a violation of property. This proposition is, indeed, nothing but a more imperfect definition. It is the same case with all those pretended syllogistical reasonings, which may be found in every other branch of learning, except the sciences of quantity and number; and these may safely, I think, be pronounced the only proper objects of knowledge and demonstration. (Hume, 1975, Sec. 12, Pt. 3, pp. 163-165)

   3) Knowledge Derives from Two Fundamental Sources of the Mind

   Our knowledge springs from two fundamental sources of the mind; the first is the capacity of receiving representations (the ability to receive impressions), the second is the power to know an object through these representations (spontaneity in the production of concepts).

   Through the first, an object is given to us; through the second, the object is thought in relation to that representation.... Intuition and concepts constitute, therefore, the elements of all our knowledge, so that neither concepts without intuition in some way corresponding to them, nor intuition without concepts, can yield knowledge. Both may be either pure or empirical.... Pure intuitions or pure concepts are possible only a priori; empirical intuitions and empirical concepts only a posteriori. If the receptivity of our mind, its power of receiving representations in so far as it is in any way affected, is to be called "sensibility," then the mind's power of producing representations from itself, the spontaneity of knowledge, should be called "understanding." Our nature is so constituted that our intuitions can never be other than sensible; that is, it contains only the mode in which we are affected by objects. The faculty, on the other hand, which enables us to think the object of sensible intuition is the understanding.... Without sensibility, no object would be given to us; without understanding, no object would be thought. Thoughts without content are empty; intuitions without concepts are blind. It is therefore just as necessary to make our concepts sensible, that is, to add the object to them in intuition, as to make our intuitions intelligible, that is to bring them under concepts. These two powers or capacities cannot exchange their functions. The understanding can intuit nothing, the senses can think nothing. Only through their union can knowledge arise. (Kant, 1933, Sec. 1, Pt. 2, B74-75 [p. 92])

   4) The Means by Which Metaphysics Can Be Perfected as a Science

   Metaphysics, as a natural disposition of Reason is real, but it is also, in itself, dialectical and deceptive.... Hence to attempt to draw our principles from it, and in their employment to follow this natural but none the less fallacious illusion can never produce science, but only an empty dialectical art, in which one school may indeed outdo the other, but none can ever attain a justifiable and lasting success. In order that, as a science, it may lay claim not merely to deceptive persuasion, but to insight and conviction, a Critique of Reason must exhibit in a complete system the whole stock of conceptions a priori, arranged according to their different sources-the Sensibility, the understanding, and the Reason; it must present a complete table of these conceptions, together with their analysis and all that can be deduced from them, but more especially the possibility of synthetic knowledge a priori by means of their deduction, the principles of its use, and finally, its boundaries....

   This much is certain: he who has once tried criticism will be sickened for ever of all the dogmatic trash he was compelled to content himself with before, because his Reason, requiring something, could find nothing better for its occupation. Criticism stands to the ordinary school metaphysics exactly in the same relation as chemistry to alchemy, or as astron omy to fortune-telling astrology. I guarantee that no one who has comprehended and thought out the conclusions of criticism, even in these Prolegomena, will ever return to the old sophistical pseudo-science. He will rather look forward with a kind of pleasure to a metaphysics, certainly now within his power, which requires no more preparatory discoveries, and which alone can procure for reason permanent satisfaction. (Kant, 1891, pp. 115-116)

   5) Knowledge Is Only Real in the Form of System

   Knowledge is only real and can only be set forth fully in the form of science, in the form of system. Further, a so-called fundamental proposition or first principle of philosophy, even if it is true, it is yet none the less false, just because and in so far as it is merely a fundamental proposition, merely a first principle. It is for that reason easily refuted. The refutation consists in bringing out its defective character; and it is defective because it is merely the universal, merely a principle, the beginning. If the refutation is complete and thorough, it is derived and developed from the nature of the principle itself, and not accomplished by bringing in from elsewhere other counter-assurances and chance fancies. It would be strictly the development of the principle, and thus the completion of its deficiency, were it not that it misunderstands its own purport by taking account solely of the negative aspect of what it seeks to do, and is not conscious of the positive character of its process and result. The really positive working out of the beginning is at the same time just as much the very reverse: it is a negative attitude towards the principle we start from. Negative, that is to say, in its one-sided form, which consists in being primarily immediate, a mere purpose. It may therefore be regarded as a refutation of what constitutes the basis of the system; but more correctly it should be looked at as a demonstration that the basis or principle of the system is in point of fact merely its beginning. (Hegel, 1910, pp. 21-22)

   6) Knowledge, Action, and Evaluation Are Interconnected

   Knowledge, action, and evaluation are essentially connected. The primary and pervasive significance of knowledge lies in its guidance of action: knowing is for the sake of doing. And action, obviously, is rooted in evaluation. For a being which did not assign comparative values, deliberate action would be pointless; and for one which did not know, it would be impossible. Conversely, only an active being could have knowledge, and only such a being could assign values to anything beyond his own feelings. A creature which did not enter into the process of reality to alter in some part the future content of it, could apprehend a world only in the sense of intuitive or esthetic contemplation; and such contemplation would not possess the significance of knowledge but only that of enjoying and suffering. (Lewis, 1946, p. 1)

   7) The Evolution of Knowledge

   "Evolutionary epistemology" is a branch of scholarship that applies the evolutionary perspective to an understanding of how knowledge develops. Knowledge always involves getting information. The most primitive way of acquiring it is through the sense of touch: amoebas and other simple organisms know what happens around them only if they can feel it with their "skins." The knowledge such an organism can have is strictly about what is in its immediate vicinity. After a huge jump in evolution, organisms learned to find out what was going on at a distance from them, without having to actually feel the environment. This jump involved the development of sense organs for processing information that was farther away. For a long time, the most important sources of knowledge were the nose, the eyes, and the ears. The next big advance occurred when organisms developed memory. Now information no longer needed to be present at all, and the animal could recall events and outcomes that happened in the past. Each one of these steps in the evolution of knowledge added important survival advantages to the species that was equipped to use it.

   Then, with the appearance in evolution of humans, an entirely new way of acquiring information developed. Up to this point, the processing of information was entirely intrasomatic.... But when speech appeared (and even more powerfully with the invention of writing), information processing became extrasomatic. After that point knowledge did not have to be stored in the genes, or in the memory traces of the brain; it could be passed on from one person to another through words, or it could be written down and stored on a permanent substance like stone, paper, or silicon chips-in any case, outside the fragile and impermanent nervous system. (Csikszentmihalyi, 1993, pp. 56-57)

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

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* * *

-----

1) Общая лексика: Accessible Information on Development Activities

2) Американизм: Attention Information Desire Action

3) Военный термин: automatic intruder detection alarm

4) Сокращение: Advanced Instructional Design Advisor, Automatic Intruder Detector Alarm, Attention, Interest, Desire, Action

5) Реклама: Осведомлённость-Интерес-Желание-Действие

6) СМИ: Attract Interest Desire Action

7) Деловая лексика: Action Investment Differential Advantage, Advanced Industrial And Design Applications, Appeal, Indirect, Direct, Action, Automatic Interprofessional Dealing System

8) Образование: Appreciative Inquiry Development Activities, Attention Interest Desire And Action, Attention, Individuality, Direction, Action

9) МИД: Asia Infrastructure Development Alliance

10) Чат: Another Insulting Deceptive Announcement

11) Правительство: Agricultural Income Disaster Assistance

12) Базы данных: Advanced Interface Database Application

1) Общая лексика: Accessible Information on Development Activities

2) Американизм: Attention Information Desire Action

3) Военный термин: automatic intruder detection alarm

4) Сокращение: Advanced Instructional Design Advisor, Automatic Intruder Detector Alarm, Attention, Interest, Desire, Action

5) Реклама: Осведомлённость-Интерес-Желание-Действие

6) СМИ: Attract Interest Desire Action

7) Деловая лексика: Action Investment Differential Advantage, Advanced Industrial And Design Applications, Appeal, Indirect, Direct, Action, Automatic Interprofessional Dealing System

8) Образование: Appreciative Inquiry Development Activities, Attention Interest Desire And Action, Attention, Individuality, Direction, Action

9) МИД: Asia Infrastructure Development Alliance

10) Чат: Another Insulting Deceptive Announcement

11) Правительство: Agricultural Income Disaster Assistance

12) Базы данных: Advanced Interface Database Application

— action course

— advanced courses

— advanced individual training course

— advanced marksmanship course

— after-hour course

— airborne confidence course

— alter course

— armor crewman course

— armor physical training course

— armored vehicle launched bridge driving course

— Army-wide orientation course

— assault course

— associate course

— attack course

— ballistic course

— basic individual training course

— basic infantry officer course

— basic leadership course

— battle sound course

— blank firing course

— branch advanced course

— branch basic course

— branch career course

— branch familiarization course

— branch officer course

— branch orientation course

— career development course

— clock course

— collision course

— combat aviation qualification course

— combat course

— combat firing course

— combat leadership course

— combat readiness marksmanship proficiency course

— combat survival course

— combined intelligence course

— command and staff course

— command course

— commissioning orientation course

— common specialist course

— company officer course

— compass course

— conditioning course

— conversion course

— core course

— course of action

— course of combat

— course of duty

— course of the FEBA

— course on military technology

— courses open to the enemy

— crash course

— crew proficiency course

— crew qualification course

— cross-country course

— day and night navigation course

— deceptive courses of action

— decoy off course

— emergency course

— equestrian course

— extension course

— familiarization course

— fire and maneuver course

— firing course

— flame thrower course

— functional course

— general military course

— graduate course

— gunnery course

— gunnery staff course

— homing course

— honors course

— individual battle action course

— infantry mortar platoon course

— infantry officer advanced course

— infiltration course

— Joint Service Staff course

— jungle operations course

— lead-angle course

— lead-collision course

— leaders' reaction course

— leadership course

— line-of-sight course

— live fire assault course

— locked-in course

— magnetic course

— maintain course

— map course

— mobility course

— mobilization course

— MOS familiarization course

— MOS qualification course

— MOS-producing course

— mounted course

— navigational course

— NBC proficiency course

— NBC weapons orientation course

— night compass course

— noncredit course

— non-resident instruction course

— nuclear battleground course

— nuclear engineering course

— obstacle course

— off-duty courses

— officer basic course

— officer candidates course

— officer career course

— officer leadership training course

— one-station unit training course

— orientation course

— overhead course

— overobstacle course

— own course of action

— parachute selection course

— parallel head-on course

— patrolling course

— precommand course

— predeployment refresher course

— primary NCO course

— programmed course

— promotion courses

— pursuit course

— qualification course

— record firing course

— Regular Commission course

— reorientation courses

— resettlement courses

— resident associate course

— resident course

— resident instruction course

— reverse course

— rope course

— run the course

— Second Career courses

— selection courses

— senior course

— series courses

— shape a course

— SHAPE course

— snap course

— special-to-arms course

— squad combat assault course

— staff course

— Standard Military course

— tactical course

— tank crew gunnery proficiency course

— tank crew proficiency course

— tank marksmanship course

— tank-infantry combat course

— target clock course

— trainee course

— training extension courses

— transition course

— university course

— wallow course

— washboard course

— weapons orientation course

— wire course

1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)

2) рекл. = advertising 3),

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тж. ad/ads

1) (Mil., Navy) Manöver, das

2) (deceptive movement, scheme; also of vehicle, aircraft) Manöver, das

1) (Mil., Navy) führen; dirigieren

2) (bring by manoeuvres) manövrieren; bugsieren (ugs.) [Sperriges]

3) (manipulate) beeinflussen

1) (Mil., Navy) [ein] Manöver durchführen

2) (move, scheme) manövrieren

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1) (a planned movement (of troops, ships, aircraft, vehicles etc): Can you perform all the manoeuvres required by the driving test?) das Manöver

2) (a skilful or cunning plan or action: His appointment was the result of many cunning manoeuvres.) der Schachzug

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ma·noeu·vre, AM ma·neu·ver

[məˈnu:vəʳ, AM -ɚ]

I. n

1. usu pl (military exercise) Manöver nt

army \manoeuvres Truppenübungen pl

on \manoeuvres im Manöver

2. (planned move) Manöver nt, Operation f; ( fig) Schachzug m

3. no pl

to not allow sb much room for \manoeuvre jdm keinen großen Spielraum lassen

to have room [or scope] for \manoeuvre Spielraum haben

II. vt

1. (move)

▪ to \manoeuvre sth somewhere etw irgendwohin manövrieren

to \manoeuvre a trolley einen Einkaufswagen lenken

2. (pressure sb)

▪ to \manoeuvre sb into sth jdn [durch geschickte Manöver] zu etw dat bringen

to \manoeuvre sb into a compromise jdn geschickt zu einem Kompromiss zwingen

they \manoeuvred her into resigning sie brachten sie dazu zurückzutreten

III. vi

1. (move) manövrieren

this car \manoeuvres well at high speed dieses Auto lässt sich bei hoher Geschwindigkeit gut fahren

room to \manoeuvre Spielraum m

2. (scheme) taktieren

3. MIL (hold exercises) Manöver abhalten

* * *

1. n

1) (MIL) Feldzugm

2) pl (MIL) Manövernt or pl, Truppenübungf

3) (= clever plan) Manövernt, Winkelzugm, Schachzugm

2. vt

3. vi

* * *

maneuver, besonders Br manoeuvre [məˈnuːvə(r)]

A s

1. SCHIFF, MIL Manöver n:

a) taktische (Truppen- oder Flotten) Bewegung:

pivoting ( oder wheeling) maneuver Schwenkung f

b) auch pl Truppen- oder Flottenübung f, Gefechtsübung f, FLUG Luftmanöver n oder pl:

be on maneuvers im Manöver sein;

room for maneuver bes fig Handlungsspielraum m

2. (Hand-)Griff m, Bewegung f

3. fig Manöver n, Schachzug m, List f

B v/i

1. SCHIFF, MIL manövrieren

2. fig manövrieren, lavieren, geschickt zu Werke gehen

C v/t manövrieren (auch fig):

maneuver sb into sth jemanden in etwas hineinmanövrieren oder -lotsen

manoeuvrability, manoeuvrable, manoeuvre, manoeuvrer besonders Br für academic.ru/44981/maneuverability">maneuverability etc

* * *

1) (Mil., Navy) Manöver, das

2) (deceptive movement, scheme; also of vehicle, aircraft) Manöver, das

1) (Mil., Navy) führen; dirigieren

2) (bring by manoeuvres) manövrieren; bugsieren (ugs.) [Sperriges]

3) (manipulate) beeinflussen

1) (Mil., Navy) [ein] Manöver durchführen

2) (move, scheme) manövrieren

* * *

Manöver - n. v.

manövrieren v.

1) treulos [Person]; heimtückisch [Intrige, Feind]

2) (deceptive) tückisch

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1) (betraying or likely to betray: a treacherous person/act.) verräterisch

2) (dangerous: The roads are treacherous in winter.) tückisch

•

- academic.ru/92890/treacherously">treacherously

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[ˈtretʃ^ərəs, AM -ɚəs]

1. ( esp old: deceitful) verräterisch; (disloyal) treulos

▪ to be \treacherous to sb jdm gegenüber treulos sein

2. (dangerous) tückisch; sea, weather trügerisch geh

snow and ice has left many roads \treacherous Schnee und Eis haben viele Straßen gefährlich gemacht

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1) person, action verräterisch

2) (= unreliable) trügerisch, irreführend; memory trügerisch

3) (= dangerous) tückisch; corner gefährlich; weather conditions, ice trügerisch; journey gefahrvoll

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treacherous [ˈtretʃərəs] adj (adv treacherously)

1. verräterisch, treulos ( beide:

to gegen)

2. (heim)tückisch, hinterhältig

3. fig trügerisch, tückisch (Eis etc):

treacherous memory unzuverlässiges Gedächtnis

* * *

1) treulos [Person]; heimtückisch [Intrige, Feind]

2) (deceptive) tückisch

* * *

trügerisch adj.

verräterisch adj.

— activating device

— active laser jamming device

— active night vision device

— all-fission device

— ambient light passive observation device

— ambient light-dependent night observation device

— ambush detection device

— antibugging device

— anticountermining device

— antidisturbance device

— antidouble loading safety device

— antifuze removal device

— antihandling device

— anti-intrusion device

— antijamming device

— antilift device

— antimine device

— antiradar device

— antiremoval device

— antiricochet device

— antiwithdrawal device

— area scanning device

— Arrowhead device

— artificial illumination device

— artificial vision device

— automatic blackout device

— automatic electronic gas alarm device

— automatic incendiary device

— automatic loading device

— automatic mortar aiming adjustment device

— automatic mortar laying adjustment device

— bacteriological dissemination device

— Berlin Airlift device

— binocular night vision device

— biological detection device

— biological reconnaissance device

— biological warning device

— branch device

— built-in encryption device

— burst-control device

— burst-limitation device

— burst-limiting device

— cap device

— cartridge-activated device

— cartridge-actuated device

— catapult delivery device

— CBR detection devices

— chart matching device

— chemical detection device

— chemical lighting device

— chemical reconnaissance device

— chemical timing device

— chemical warfare countermeasure devices

— cipher device

— coded switch device

— cold starting device

— combat distinguishing device

— combat intelligence transmission device

— command transmission device

— communications device

— communications electronic device

— confusion device

— contact firing device

— corps device

— counterincendiary device

— countermobility device

— cryptographic device

— cueing device

— deception device

— decoy sorting device

— deployment device

— destruct safe-arm device

— devices for releasing

— digital encryption device

— digital message device

— dose level-measuring device

— double loading prevention device

— driving device

— dry-firing zeroing device

— early warning device

— ejected brass disposition device

— ejection device

— electrical ignition device

— electroexplosive device

— electronic cryptographic device

— electronic scoring device

— electronic sound locating device

— engagement simulation device

— engine noise suppression device

— enhanced radiation gun-type nuclear device

— enhanced radiation implosive-type nuclear device

— environmental control device

— EO device

— EW device

— exhaust deflection counter-IR device

— expendable ECM device

— explosive breaching device

— explosive device

— explosive mine clearing device

— explosive signal device

— explosive timing device

— explosive-sniffing device

— explosive-snuffing device

— field listening device

— field-sensitized explosive device

— firing device

— flash device

— fluid incendiary device

— forward looking IR device

— fragmentation explosive device

— fuel air explosive mine sweeping device

— fuming smoke generator device

— gas expelling device

— goggle night vision device

— ground-based detection device

— ground-based surveillance device

— guidance device

— gunnery device

— gunnery laser device

— hand-held encryption device

— heat-night vision device

— hit-miss device

— homing device

— identification device

— ignition device

— illumination device

— image definition device

— image intensification night vision device

— image interpretation device

— improvised explosive device

— indirect vision device

— individual IR warning device

— individual lift device

— individual navigation device

— individual rocket lift device

— infrasonic detection device

— IR discrimination sighting device

— IR night vision device

— IR suppression device

— IR-discrimination device

— IR-signaling device

— land navigation device

— laser illumination detection device

— laser illumination warning device

— laser radiation warning device

— laser weapon precision guidance device

— laser-beam target illuminating device

— laser-energized explosive device

— laser-initiated explosive device

— laser-protective filter device

— laser-stimulated ordnance initiation device

— launching device

— laving device

— lethal electric device

— light flash device

— light imitation device

— light intensification battlefield surveillance device

— light signal device

— line-signaling device

— long-range viewing device

— low-ambient light vision device

— lowering device

— maintenance night vision device

— map-plotting device

— mechanical minesweeping device

— mechanical timing device

— medium-yield nuclear device

— mercury switch antilift device

— message entry device

— mine clearing device

— mine countermeasure device

— mine self-neutralization device

— mine self-sterilization device

— mine simulator device

— mine sweeping device

— mine timing device

— mirror aiming device

— monocular night vision device

— Morse code readout device

— mortar fire control device

— mouthpiece sound device

— near viewing device

— near-IR vision device

— near-UV band observation device

— neutral lights night vision device

— night firing device

— night observation device

— night optical device

— night viewing device

— night vision device

— noise and light deceptive device

— noise deception device

— noise deceptive device

— noise device

— noncommunications electronic device

— non-exploding device

— non-explosive device

— non-lethal electric device

— nuclear device

— nuclear explosive device

— nuclear sabotage device

— observation device

— offset firing device

— one-shot ECM device

— optical detector/burst yield measuring device

— optical position-finding device

— paging device

— pancratic observation device

— passive image intensifier night vision and night photography device

— passive IR observation device

— passive viewing device

— periscope observation device

— permissive action link security device

— platoon early warning device

— plow-type mine clearing device

— pseudobinocular night vision device

— pulse illumination night vision device

— pyrotechnic anti-IR device

— pyrotechnic burst imitation device

— pyrotechnic fire imitation device

— pyrotechnic signal device

— radiation survey device

— radiation warning device

— radio-vision passive night observation device

— range-finding device

— range-readout device

— remote sensing device

— remote sensor device

— residual vapor detector device

— retarded illumination device

— rocket-projected mine-clearing device

— sabotage device

— safety and arming device

— safety and detonation device

— saturation device

— sea-bottom sensing devices

— secure digital data device

— self-destruction device

— self-neutralizing device

— self-sterializing device

— sight resetting device

— sighting device

— signal registration device

— simulation device

— simulator projectile airburst liquid device

— sound-communication explosive device

— sound-imitation device

— starlight night viewing device

— strain cable pressure-sensing device

— strain wire pressure-sensing device

— stroboscope device

— surreptitious listening device

— tank precision range-finding device

— target coordinate measurement device

— thermal far-IR night vision device

— thermal imagery device

— thermal imaging device

— thermal smoke generator device

— thermal vision device

— thermite matchbox device

— thermography night vision device

— timing device

— track tension device

— TV intrusion detection device

— ultrasound high frequency device

— underwater exhaust and ventilating device

— underwater listening device

— universal firing device

— video tape camera observation device

— viewer device

— viewing device

— vision device

— visual enhancement device

— visual signal device

— voice encryption security device

— warhead simulation device

— warning device

— warring device

— weapons effects signature simulation device

— white light observation device

операция; кампания; боевые [военные] действия; бой; сражение; эксплуатация; обслуживание; работа; pl. оперативное управление [отдел, отделение]; см. тж. action, battle, combat

— across-the-border operation

— action operation

— administrative operations

— aeromobile operation

— aerospace control operation

— aerospace projection operation

— after-burst operations

— air assault operation

— air combat operations

— air defense suppression operation

— air mobility operation

— air operation

— air superiority operation

— air support operations

— airborne field operation

— airborne operation

— airborne psychological warfare operation

— aircrew recovery operation

— air-delivered operation

— air-ground operation

— air-land operation

— air-landed operation

— air-landing operation

— airlift operation

— air-mission operation

— airmobile operation

— air-portable operation

— air-transport operation

— air-transportable operation

— air-transported operation

— all-source collection operation

— all-type fleet force operation

— amphibious invasion-type operation

— amphibious landing operation

— amphibious operation

— amphibious raid-type operation

— amphibious seizure-tupe operation

— antiambush operations

— anticarrier operations

— anticrop operations

— antinaval force operation

— antisatellite operation

— antishipping operations

— antisubmarine air area operations

— antisubmarine operation

— antisubmarine support operations

— antiterrorist operation

— antiurban guerrilla operations

— arctic operations

— area damage control operations

— area-security operation

— armored amphibious operation

— army corps operation

— army group operation

— associated operation

— bacteriological operations

— barrier and denial operations

— barrier operations

— base operations

— basic operation

— basing area defense naval operation

— battlefield airmobile operation

— battlefield security operations

— beach supply operations

— below-the-weather operations

— biological operations

— blocking operation

— bluff-type deceptive operation

— border operation

— breaching operation

— break-in communication operation

— breakout operation

— breakthrough operation

— bridging operation

— bring out of operation

— buttoned-up operation

— cargo operations over a beach

— civil affairs-military operations

— civil military operations

— clandestine operations

— clear air-mass operations

— clearance operation

— clear-and-hold operation

— clear-day operation

— clearing operations

— closed-hatch operation

— closure mine laying operation

— clothing exchange and bath operations

— coastal operations

— cold weather operations

— combat air operations

— combat operations

— combined conventional-nuclear operations

— combined operation

— combined-arms operation

— come into operation

— communications countermissive operation

— community transition operations

— Continental Shelf sea operations

— continental theater strategic operation

— conurbation operations

— cordon-and-search operation

— corridor operation

— counter ASW force naval operation

— counter BM submarine naval operation

— counter stationary hydroacoustic surveillance systems naval operation

— counterair operations

— counterairborne operation

— counteraircraft carrier force naval operation

— counterairmobile operation

— counteramphibious assault operation

— counterbarrier operation

— countercity operation

— counterfire operation

— counterforce operation

— counterinsurgency operation

— counterintelligence operation

— counterirregular operations

— countermissive operation

— countermobility operation engineer

— counterresistance operations

— counterrevolutionary operations

— countersealift denial operation

— countershore installations naval operation

— countervalue operation

— covering force operation

— covering operation

— covering security operations

— covert operations

— deception operation

— deception special operation

— decontamination operation

— defensive air operation

— defensive air-to-air operation

— defensive biological operations

— defensive operation

— defensive strike operations

— defoliant operations

— delayed retrograde operation

— delaying operations

— denial operation

— desert operations

— destabilization operation

— dismounted clearing operation

— dismounted operation

— dispersed off-base operations

— dispersed operations

— distracting operation

— division-size operation

— drop from operation

— eagle flight operation

— early link-up operation

— economy of force operation

— elimination operation

— emergency warfare operation

— emergency wartime operation

— engineer operations

— EW cryptologic operations

— EW operation

— exploitation-type operation

— extended operation

— fair weather-day operation

— farm gate-type operations

— fast-moving operation

— fast-reaction integrated submarine command operations

— field operations

— field ration mess operations

— firing operation

— fixed wing operation

— fixed-position operations

— flame operations

— force-on-force operations

— forcible entry operation

— forward-based operations

— full-duplex operation

— general engineering operation

— global air operations

— go out of operation

— ground attack operations

— ground combat operations

— group of armies operation

— guarding security operations

— guerrilla operations

— helicopter air-mobility operation

— helicopter-borne operation

— high-density operation

— hostage-rescue operation

— hunter-killer ASW operation

— hunter-killer AT operation

— immediate guerrilla-type operations

— independent operations

— independent-type airborne operation

— in-field operations

— infil-exfil operations

— initial operation

— integrated operation

— intelligence operation

— intelligence-gathering operation

— interallied operation

— internal defense and development operations

— internal security operation

— in-theater operations

— irregular operation

— joint airborne operation

— joint amphibious operation

— joint operation

— key operations to hostilities

— land control operations

— land projection operations

— land-air operations

— landing operation

— large unit operation

— large-scale operation

— launch an operation

— limited objective operation

— limited offensive operation

— limited visibility operation

— limited war initial operations

— link-up operation

— local operation

— logistical airlift operations

— long-duration airborne operation

— long-range operation

— long-sea-voyage operation

— low level night operation

— low-density operation

— maintain an operation

— major operation

— Marine amphibious combined operation

— maritime operation

— massed conventional arms limited objectives operation

— mechanized operation

— military operations in built-up areas

— military operations in urbanized terrain

— military operations

— missile operations

— mobile formations disruption operation

— mobility operation

— moppmg-up operation

— morale operations

— mount an operation

— mountain operations

— movement operation

— multichannel operation

— multiplex operation

— multishift operation

— multiship operation

— nap-of- the -earth antiarmor operation

— naval capture operation

— naval invasion operation

— naval occupation operation

— naval operation by multiple-type fleet forces

— naval operation

— naval projection operations

— NBC operations

— night airborne operations

— night operations

— nonairborne operations

— nonair-landed operation

— nonmission operation

— normal operations

— normal time reaction operation

— northern operations

— nuclear aerospace operation

— nuclear air operations

— nuclear ground operations

— nuclear operations

— nuclear weapon operations

— nuclear weapon prefire operations

— nuisance operation

— offensive air operation

— offensive air support operations

— offensive air-to-air operation

— offensive biological operations

— offensive counterair operations

— offensive counterfire power operations

— offensive operation

— offensive river-crossing operation

— offensive support operations

— officer personnel operations

— offshore operation

— on-station operation

— open-breech gas blow back operation

— orbital launch operation

— overland operation

— over-obstacle assault operation

— over-sea patrol operation

— overseas operations

— overt operation

— over-the-road operations

— parachute operation

— paramilitary operations

— partial-denial operation

— personnel replacement operations

— post-attack recovery operations

— post-linkup operations

— post-strike operation

— preassault operation

— preliminary operation

— presence operations

— printed media operations

— projection operation

— psychological operation

— pull off an operation

— put in operation

— put out of operation

— quasi-combat operation

— radio relay operation

— rain-making operation

— reaction operation

— rear area combat operations

— rear area protection operations

— recovery operation

— relief operation

— remote area operations

— remote controlled hazardous operations

— reserve reaction operation

— restaging operation

— retrograde operation

— riot operation

— river-crossing operation

— rotary wing operation

— route transport operation

— sabotage operation

— screen out an operation

— screening operation

— sea control operations

— sea lines of communication defense naval operation

— sealift operation

— search and attack operation

— search and clear operation

— search and destroy operation

— security operations

— segregated operations

— selective alternative operation

— sensitive operation

— ship-to-shore operation

— shore operation

— shore-to-shore assault operation

— short-duration airborne operation

— short-field operations

— short-range operation

— short-range sea-voyage assault operation

— short-time reaction operation

— signal support operations

— silent condition radio telephone operation

— simulated warfare operations

— ski operations

— sling load operation

— space combat operations

— space reconnaissance operation

— special environment operation

— special operations

— split-battery operation

— stability operation

— stabilization operation

— stage an operation

— standby operation

— strategic air operation

— strategic airborne operation

— strategic operation

— submerged operation

— subsequent operations

— subsidiary operation

— subversive operations

— suicide operations

— surf assault operation

— surveillance operations

— survey operations

— survivability operations

— sustain an operation

— sustained operations

— sweep-and-clear operation

— tactical air ground operation

— tactical air operation

— tactical airborne operation

— tactical cover and deception operations

— tactical deception operations

— tactical nuclear operation

— tactical operations

— tactical support operations

— task force operations

— task group operations

— theater strategic operation

— theater-level operations

— time critical operations

— treetop operation

— troop ladder operations

— unconventional warfare psychological operation

— undercover operations

— unilateral operation

— urban ized operations

— urban terrain military operations

— warlike operations at peacetime

— wartime personnel operations

— weapons system operation

— withdrawal operation

* * *

огонь; стрельба; ркт. пуск; обстрел; пожар; зажигать, воспламенять; вести огонь; стрелять; производить выстрел; см. тж. engagement; firing; shooting

— absorb fire

— accompanying fire

— adjust fire

— adjusted fire

— adjustment fire

— advance fire

— advancing fire

— aerial fires

— aerial suppressive fire

— ahead fire

— aimed fire

— aircraft missile fire

— air-delivered fires

— air-observed fire

— all-angle fire

— alternate traversing fire

— annihilation fire

— anti-action fires

— anticoast fire

— antipersonnel fire

— antishore fire

— APC fire

— apply fire

— approximate adjustment fire

— area denial fire

— area fire

— area suppression fire

— artillery covering fire

— assault fire

— at short halt fire

— at-halt fire

— attack by fire and maneuver

— attack by fire

— augment fire

— automatic fire

— barrage fire

— biological fires

— blanket the fire

— blanketing fire

— blind fire

— blinding fire

— blocking fire

— bpecial ammunition preparation fire

— bracket fire

— bring back the fire

— bring down fire

— bring in fire

— bring under fire

— build up fire

— bullet fire

— burst fire

— calibration fire

— call down fire

— call fire

— call for fire

— cease fire

— check fire

— chemical fires

— close defensive fire

— close quarter fire

— close-in fire

— close-supporting fire

— coax fire

— collective fire

— combine fire

— combined fire

— come under fires

— complement fire

— concentrated fire

— contamination fire

— continuous fire

— continuously pointed fire

— control fire

— controlled fire

— conventional ammunition preparation fire

— coordinate fire laterally and in depth

— coordinated fire

— coordinated illumination fire

— corrected map fire

— counter enemy fire

— counterbattery neutralization fire

— counterflak fire

— countermissile fire

— countermortar fire

— counterpreparation fire

— cover by fire

— cover with fire

— covering fire by timed program

— covering fire

— crisscross fire

— crisscross wiih fire

— cross fire

— curtain fire

— curved fire

— deceptive fire

— dedicated fires

— deep fire

— deep supporting fire

— deepen the artillery fire

— defensive final protective fire

— defensive fire

— defilade fire

— deflect fire

— delayed contact fire

— deliberate fire

— deliver fire

— demolition fire

— denial fire

— depth fire

— designator-aimed fire

— destruction fire

— destructive fire

— desultory fire

— deterrent fire

— develop fires

— diagonal fire

— dilatory fire

— direct fire

— direct laying fire

— direct support reinforcing fire

— director fire

— direct-supporting fire

— discriminatory fire

— disperse fires

— dispersion fire along movement route

— disruptive fire for effect

— dissipate fires

— distorting fire

— distribute fire

— distributed fire

— disturbing fire

— divided fire

— dodge ground fire

— draw fire

— effective fire

— eliminate fire

— emergency massed fires

— employ fire

— endure fire

— enfilade fire

— engage by fire

— enter into fire for effect

— enter into fire

— exchange fire

— execute fire

— exploit fires

— expose to fire

— external supporting fires

— familiarization fire

— fast massed fire

— final protective fire

— fire at random

— fire at will

— fire beyond the final objective

— fire first

— fire for adjustment

— fire for demolition

— fire for effect

— fire for improvement

— fire for infection

— fire for registration

— fire from defilade

— fire from hip

— fire from shoulder

— fire from waist

— fire in front of the FEBA

— fire in succession

— fire in support

— fire in the upper register

— fire on call

— fire on friendly positions

— fire over friendly troops

— fire over the sights

— fire smoke

— fire to cover obstacles

— fire to support strong points

— fire to the oblique

— fire under attack

— fire when underway

— first round fire for effect

— first-aimed fire

— fixed fire

— flank protective fire

— flanking fire

— flare-up fire

— flash fire

— flat fire

— flex fire

— free from fire

— frontal fire

— full-automatic fire

— general support reinforcing fire

— general supporting fire

— grazing fire

— ground delivered nuclear fires

— ground observed fire

— gun fire

— hang fire

— harassing fire

— harassment fire

— head-on parallel course fire

— heavy fire

— hemming-in fire

— high fire

— high-angle fire

— highly responsive fire

— high-volume fire

— hold fire

— hold under fire

— holding fire

— horizontal fire

— hovering fire

— hug the fire

— immediate fire

— impromptu fire

— improvement fire

— incendiary fire

— independent fire

— indirect laying fire

— indiscriminate fire

— individual fire

— initiate fire

— interdiction fire

— interdictory fire

— interlocking fire

— intermittent fire

— interrupted fire

— invite fire

— keep under fire

— lateral observed fire

— lay down fire

— leading fire

— lift fire

— light fire

— liquid fire

— live ammunition fire

— long-distance fire

— long-range fire

— low-angle fire

— lower register fire

— maintain normal fires

— maneuver fires

— marching fire

— marking fires

— mask fires

— mass fire

— massed fire

— medium fire

— missile fire

— mixed fire

— mobile aimed fire

— mobile covering fire

— mobile direct fire

— mounted fire

— multilayer fire

— naval support fire

— neutralization fire

— neutralize fire

— neutralizing fire

— nonnuclear fire

— nonnuclear preparatory fire

— nonorganic fire

— normal fire

— nuclear fire

— nuclear-free fire

— oblique fire

— obscuration fire

— observation fire

— observe fire

— observed fire

— observed indirect fire

— offensive fire

— one-round battery fire

— open up with fire

— opportunity fire

— orbital fire

— organic fire

— outflank by fire

— outrun fire

— overhead fire

— overlapping fire

— overwatching fire

— parallel fire

— pin-point target suppression fire

— pitching fire

— place fire on

— place under fire

— plan fires

— plot fire

— plunging fire

— point blank fire

— point fire

— point MG fire

— post-action fires

— practice fire

— prearrange fire

— prearranged fire

— prearranged support fire

— predicted fire

— preparation fire

— preplanned fire

— preregister fire

— prone fire

— provide fire

— qualification fire

— quick fire

— rake with fire

— raking fire

— random delay fire

— ranging fire

— rapid-ripple fire

— receive fire

— recurrent fire

— register fire

— registered fire

— registration fire

— regulate fire

— reinforce fire

— reinforcing fire

— reprisal fire

— request fire

— reserve fire

— responsive fire

— restrict fire

— retaliation fire

— return fire

— return fire

— reverse fire

— ricochet fire

— rifle fire

— right angle fire

— ripple fire

— round-the-cover fire

— run into fire

— running fire

— salvo fire

— saturation fire

— scheduled fire

— screening fire

— searching and traversing fire

— searching fire

— secondary fires

— secure supporting fires

— semiautomatic fire

— serial fire

— set fire to

— shift fire

— ship fire at anchor

— ship fire on the move

— ship fire when moored

— ship fire

— short-controlled burst fire

— single shot fire

— slant fire

— sloping fire

— small arms fire

— smoke adjustment fire

— smoke laying fire

— sniping fire

— speculative fire

— spill fire

— split fires

— spluttered fire

— spoiling suppression fire

— sporadic fire

— staccato fire

— stand fire

— standing barrage fire

— stationary fire

— stationary overwatching fire

— straight line fire

— subject to fire

— successive fire

— superimposed fire

— supplement fire

— supporting fire

— suppress fire

— suppression fire

— suppressive fire

— surface-to-surface supporting fire

— surprise fire

— suspend fire

— sustained fire

— sweep with fire

— sweeping fire

— switch fire

— systematic fire

— take fire

— tank fire

— target fires in depth

— terminal guidance indirect fire

— terrain blanketing fire

— thicken fire

— three-shot burst fire

— throw fire into

— throw up fire

— time fire

— toxic chemical fire

— trial fire

— trigger fire

— troop fire

— turn fire on

— TV-aimed fire

— uncontrolled fire

— under fire

— unobserved fire

— unseen fire

— unvulnerable to fire

— velocity fire

— verification fire

— vertical fire

— vertically distributed fires

— visual fire

— volley fire

— well-sited fire

— withhold fire

— zone fire

марк. ценообразование, установление [формирование, назначение\] цен(ы) ( назначение цены на товар или услугу по определенной формуле или принципу)

* * *

/action/ оценка

* * *

* * *

1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний

1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)

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above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля

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advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламу

advertising¹ ‡ A. four principles of marketing (386)

пр. publicity

▹▹ advertisement

▹▹ promotion¹

* * *

1) Trick, der

2) (feat of skill etc.) Kunststück, das

3) (knack)

4)

5) (mannerism) Eigenart, die

6) (prank) Streich, der

7) (illusion)

8) (Cards) Stich, der

- academic.ru/92911/trick_out">trick out

* * *

1) (something which is done, said etc in order to cheat or deceive someone, and sometimes to frighten them or make them appear stupid: The message was just a trick to get her to leave the room.) der Trick

2) (a clever or skilful action (to amuse etc): The magician performed some clever tricks.) der Trick

- trickery

* * *

I. n

1. (ruse) Trick m, List f

to play a \trick on sb jdm einen Streich spielen

2. (feat) Kunststück nt

to do a \trick [for sb] [jdm] ein Kunststück vorführen

3. (knack) Kunstgriff m, Kniff m fam, Dreh m fam

he knows all the \tricks of the trade ihm kann man nichts mehr vormachen

4. (illusion)

a \trick of the light eine optische Täuschung

5. (quirk)

▪ to have a \trick of doing sth eine Art [o Eigenheit] haben etw zu tun

6. (cards) Stich m

to take a \trick einen Stich machen

7. (sl: sex)

to turn a \trick einen Freier bedienen [o euph abfertigen] fam

to turn \tricks anschaffen [o auf den Strich] gehen fam

▶ every \trick in the book alle [nur erdenklichen] Tricks

▶ a dirty [or mean] \trick ein gemeiner Trick

▶ to do the \trick ( fam) hinhauen fam, klappen fam

that should do the \trick! damit müsste es [eigentlich] hinhauen!

▶ how's \tricks? ( dated sl) wie geht's?

▶ not to miss a \trick keine Gelegenheit auslassen

▶ the oldest \trick in the book der älteste Trick, den es gibt

▶ to be up to one's [old] \tricks again wieder in seine [alten] Fehler verfallen

II. adj attr, inv

1. (deceptive) question Fang-

2. (acrobatic) Kunst-

\trick riding Kunstreiten nt

3. AM ( fam: weak) schwach

\trick ankle/knee schwacher Knöchel/schwaches Knie

III. vt

▪ to \trick sb

1. (deceive) jdn täuschen

▪ to \trick sb into doing sth jdn dazu bringen, etw zu tun

2. (fool) jdn reinlegen fam

* * *

1. n

1) (= ruse) Trick m

2) (= mischief) Streich m

3) (= skilful act) Kunststück nt

4) (= habit) Eigenart f

5) (CARDS) Stich m

6) (inf of prostitute) Nummer f (inf)

2. attr

3. vt

* * *

trick [trık]

A s

1. Trick m, Kniff m, List f, Dreh m umg, pl auch Schliche pl:

full of tricks raffiniert;

be up to sb’s tricks jemanden oder jemandes Schliche durchschauen ( → A 2);

know a trick worth two of that umg etwas viel Besseres wissen;

know all the tricks of the trade alle einschlägigen Tricks kennen;

she never misses a trick umg sie lässt sich nichts entgehen, ihr entgeht nichts;

he can teach you a trick or two von ihm kannst du noch etwas lernen;

use every trick in the book alle Tricks anwenden ( to get sth um etwas zu bekommen)

2. Streich m:

dirty ( oder mean) trick gemeiner oder übler Streich, Gemeinheit f;

the tricks of fortune (memory) fig die Tücken des Schicksals (Gedächtnisses);

play a trick on sb jemandem einen Streich spielen;

be up to one’s (old) tricks again wieder Dummheiten oder umg Mätzchen machen;

what tricks have you been up to? was hast du angestellt?;

none of your tricks! keine Mätzchen! umg

3. Trick m, (Karten- etc) Kunststück n, Kunstgriff m:

do the trick umg seinen Zweck erfüllen;

that did the trick umg damit war es geschafft;

how’s tricks? umg was macht die Kunst?

4. Gaukelbild n, (Sinnes)Täuschung f, Illusion f

5. ( besonders üble oder dumme) Angewohnheit, Eigenheit f:

have a trick of doing sth die Angewohnheit haben, etwas zu tun

6. (charakteristischer) Zug, eigentümlicher Ton (der Stimme)

7. Kartenspiel: Stich m:

take ( oder win) a trick einen Stich machen

8. SCHIFF Rudertörn m

9. US sl → stint¹ C 2 b

10. US sl Mieze f (Mädchen)

11. US sl

a) Nummer f (Geschlechtsverkehr, besonders einer Prostituierten):

do a trick eine Nummer machen oder schieben

b) Freier m

B v/t

1. betrügen, prellen ( beide:

out of um), überlisten, reinlegen, austricksen ( auch SPORT)

2. trick sb into doing sth jemanden mit einem Trick dazu bringen, etwas zu tun

3. trick one’s way in sich durch einen Trick Zutritt verschaffen

4. meist trick out ( oder up) schmücken, (auf-, heraus)putzen

C v/i US sl anschaffen (Prostitution betreiben)

D adj

1. Trick…:

trick film (scene, thief, etc);

trick question Fangfrage f

2. Kunst…:

trick flying;

trick rider;

a) Kunstradfahrer(in),

b) bes Br sl Seelenarzt m, -ärztin f

3. MED US umg

a) Schlotter…:

b) Wackel…:

* * *

1) Trick, der

2) (feat of skill etc.) Kunststück, das

3) (knack)

4)

5) (mannerism) Eigenart, die

6) (prank) Streich, der

7) (illusion)

8) (Cards) Stich, der

- trick out

* * *

betrügen v.

hereinlegen v. (card games) n.

Stich -e (Kartenspiel) m. n.

Kniff -e m.

Kunst ¨-e f.

Kunstgriff m.

Kunststück m.

List -en f.

Streich -e m.

(ad; advert)

n рек., марк. реклама; рекламне оголошення; оголошення; повідомлення; анонс; a рекламний

оплачена форма повідомлення, що використовується для просування товару (promotion¹), послуг (service¹), ідей, осіб і т. п. за допомогою засобів масової інформації (mass media) з метою ознайомити споживачів (consumer) з новим товаром, домогтися їхньої прихильності до послуг певного підприємства, привабити нових споживачів до товару певної марки (brand) тощо

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air advertisement повітряна реклама; all-copy advertisement чисто текстове оголошення; alternative advertisement альтернативне оголошення; announcement advertisement повідомлення-оголошення; bargain-sales advertisement реклама розпродажу; billboard advertisement щитова реклама; black-and-white advertisement чорно-біла реклама; blind advertisement анонімне оголошення; borderless advertisement оголошення без рамки; boxed advertisement оголошення в рамці; broadcast advertisement передача оголошення; broadside advertisement широкоформатна реклама; challenged advertisement заперечне оголошення • спірне оголошення; charity advertisement благодійне оголошення; cinema advertisement кінореклама; classified advertisement згруповані за тематикою оголошення; classified display advertisement тематична вітринно-виставкова реклама; colour advertisement кольорове оголошення; coloured advertisement кольорова реклама; commercial advertisement комерційне оголошення • оголошення від імені організації; competing advertisement оголошення конкурента; consumer advertisement реклама, розрахована на споживачів; conventional advertisement звичайна реклама • загальноприйнята реклама; convincing advertisement переконливе оголошення; cooperative advertisement спільна торговельно-промислова реклама; corporate advertisement оголошення престижної реклами • корпоративна реклама; coupon advertisement оголошення з купоном • оголошення-купон; cover advertisement оголошення на обкладинці; cut-in advertisement оголошення-врізка; deceptive advertisement облудне оголошення • неправдиве оголошення • нечесна реклама • реклама неякісних товарів; direct-action advertisement оголошення прямої дії; direct-mail advertisement пряма поштова реклама; directory advertisement оголошення для довідника; display advertisement advertisement вітринно-виставкова реклама; effective advertisement ефективне оголошення; exchange advertisement обмінне оголошення; false advertisement фальшиве оголошення; film advertisement кінореклама; film-based advertisement рекламний кіносюжет; finished advertisement закінчене рекламне оголошення; flexform advertisement оголошення довільної форми; follow-up advertisement повторне оголошення; food advertisement реклама харчових продуктів; fractional-page advertisement оголошення на частину сторінки; framed advertisement оголошення в рамці; free advertisement безплатне оголошення; front page advertisement реклама на титульній сторінці; full-page advertisement рекламне оголошення на всю шпальту; gender advertisement оголошення тендерного змісту; half-page advertisement оголошення на півшпальти; hard-sell advertisement агресивне рекламне оголошення; house advertisement реклама торгового дому; illuminated advertisement світлова реклама; illustrated advertisement ілюстроване оголошення; image-building advertisement оголошення, розраховане на створення образу • оголошення, розраховане на створення іміджу; industrial advertisement реклама для промислових замовників; inferior advertisement оголошення низької якості; informational advertisement інформаційне оголошення; informative advertisement інформативне оголошення • оголошення з великим обсягом інформації; insurance advertisement оголошення про страхування; introductory advertisement вступне оголошення; intrusive advertisement настирливе оголошення • надокучлива реклама; job advertisement оголошення про приймання на роботу • оголошення про вакансії; keyed advertisement позначена реклама • кодифікована реклама; local advertisement місцеве оголошення • місцева реклама; magazine advertisement журнальна реклама; mail-order advertisement реклама, що закликає замовляти товари поштою • оголошення через пошту; mobile advertisement реклама на транспортному засобі; monotone advertisement одноманітна реклама • чорно-біле оголошення; newspaper advertisement газетна реклама; open advertisement відкрите оголошення; outdoor advertisement вулична реклама; paid-for advertisement оплачене оголошення • платна реклама; personal advertisement особисте оголошення; personalized advertisement уособлена реклама; pop-up advertisement реклама, що спливає (комп.); poster advertisement плакатна реклама; press advertisement оголошення в пресі; printed advertisement друкована реклама; product-centred advertisement реклама продукції • оголошення, яке націлює на певний товар; promotional advertisement реклама, що стимулює просування товару; proposed advertisement пропоноване оголошення; public-interest advertisement оголошення, яке викликає громадське зацікавлення; quarter-page advertisement оголошення на чверть сторінки; radio advertisement рекламне оголошення через радіо • радіореклама; reader advertisement оголошення, яке розраховане на читача; recruitment advertisement оголошення про приймання на роботу • оголошення про набір робочої сили; reminder advertisement оголошення-нагадування; repeat advertisement повторне оголошення; retail advertisement оголошення про роздрібну торгівлю; run-of-paper (ROP) advertisement оголошення, розміщене на розсуд видавця; sample advertisement рекламне оголошення з допомогою зразків; scented advertisement ароматизоване оголошення; screen advertisement екранна реклама; semi-display advertisement тематична вітринно-виставкова реклама; small-space advertisement малоформатне оголошення; soft-sell advertisement стримана, ненав'язлива реклама; spin-off advertisement похідне оголо-шення-реклама як побічний продукт чогось іншого; structured advertisement структурно оформлене оголошення • оголошення з простою структурою; supermarket advertisement реклама для супермаркету; supporting advertisement допоміжне оголошення; television advertisement телевізійна реклама; test advertisement пробне оголошення; testimonial advertisement реклама-рекомендація; tie-in advertisement супровідне оголошення; tombstone advertisement стримане оголошення; trade advertisement торгова реклама; transit advertisement рекламне оголошення на транспорті; user-centred advertisement оголошення, спрямоване на споживача; walking advertisement ходяча реклама; wall advertisement настінне рекламне оголошення

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advertisement canvasser рекламний агент; advertisement copy текст рекламного оголошення; advertisement panel рекламна вивіска; advertisement positioning розміщення реклами; keying an advertisement шифрування рекламних оголошень; to place an advertisement давати/подати рекламу; to put in an advertisement поміщати/помістити рекламу; to take out an advertisement брати/взяти рекламу

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реклама < фр. réclamer < лат. reclāmāre — поставити вимогу, вигукувати, кликати (Фасмер З: 465; СІС: 579)

▹▹ advertising

газ; отравляющее вещество, ОВ; горючее; топливо; бензин; газолин; ацетилен; поражать [заражать] ОВ; наполнять газом; заправлять(ся) горючим [топливом]; см. тж. agent

— acid gas

— arsenical war gas

— asphyxiating gas

— battle gas

— BB gas

— blister gas

— camouflage gas

— convulsant gas

— deceptive gas

— delayed-action gas

— deleterious gas

— detoxify a gas

— GA gas

— gas up

— GB gas

— GD gas

— germ gas

— GR gas

— irritant gas

— live gases

— mustard gas

— nausea gas

— nerve gas

— nervous gas

— nitrogen-mustard gas

— noxious gas

— offensive gas

— paralyzing gas

— poison gas

— poison peptide gas

— riot control gas

— sleeping gas

— sneeze gas

— tear gas

— V gas

— VE gas

— VEE virus gas

— VX binary gas

— VX gas

— war gas